Everything you need to write or talk about Trilbii AI. Company background, fast facts, founder profiles, brand assets and a direct line to the founders, for journalists, editors, podcasters and event organisers.
About Trilbii AI
The short version, ready to use. You are welcome to use this boilerplate word for word in articles, event programmes and listings.
Trilbii AI is an Australian AI company working with dental practices. AI for practices that wear too many hats.
Trilbii helps practices with marketing, operations and AHPRA advertising checks, without teams having to learn how to use AI, write prompts or start from scratch. Marketing content is checked against AHPRA advertising guidelines and guardrails specific to the practice to support the practice’s review before publication, and the practice keeps the final say on what it publishes.
Trilbii was founded by Carolyn S Dean, author of Fully Booked: Dental Marketing Secrets for a Full Appointment Book, and Anthony Middlemiss. It was built on Carolyn’s nearly 20 years of experience in dental marketing, combined with more than a year of interviews, research and analysis with practice owners, practice managers and industry leaders.
What practices use Trilbii for
- Create social posts, blogs and Google review responses tailored to the practice.
- Create content designed to be discovered, helping search engines such as Google and AI such as ChatGPT better understand the practice, its treatments and services.
- Check websites and marketing against AHPRA advertising guidelines.
- Turn manuals and SOPs into answers, so the team can find the information they need without searching through documents.
All from the click of a button.

Practice teams already wear too many hats. The marketing, the policies, the AHPRA questions, all landing on people who came to work to run a practice.
Carolyn S Dean, Founder and CEO, Trilbii AI
Fast facts
Founded
Founded by Carolyn S Dean and Anthony Middlemiss, based in Sydney, Australia.
Launched
Launched 1 September 2026 in partnership with Centaur Software, home of Dental4Windows and Dental4Web.
Origins
Developed within the Macquarie University incubator.
Experience
Built on nearly 20 years working with Australian dental and healthcare practices.
Research
Shaped by more than a year of interviews and research with practice owners, practice managers and industry leaders.
Focus
Practical AI tools for marketing, operations and AHPRA advertising checks.
The founders

Carolyn S Dean
Founder and CEO
Carolyn founded Trilbii AI after more than 20 years supporting dental and healthcare practices as a marketing strategist, consultant and speaker. She has advised hundreds of practices, from independent clinics to large corporates, including serving as Head of Marketing for one of Australasia’s largest dental networks, and is the author of Fully Booked: Dental Marketing Secrets for a Full Appointment Book. With a background in Mathematics and Computer Science, Carolyn bridges healthcare expertise and technology.

Anthony Middlemiss
Co-Founder and Head of Customer Success
Anthony co-founded Trilbii AI after more than 20 years as an allied health business owner, building, scaling and successfully exiting his own clinics. He holds a Postgraduate Certificate in Applied AI and Machine Learning from Charles Sturt University and leads customer success at Trilbii, working closely with practices to make sure the platform earns its place in the daily running of a practice.
Interviews, downloadable bios and high resolution photos are available on request.
Brand assets
The Trilbii logo pack includes the linear, stacked and circle marks in PNG and SVG, in positive and reverse versions. Use the positive logo on light backgrounds and the reverse logo on dark backgrounds, and please keep the colours and proportions as supplied. The Trilbii wordmark is set in Gibson.

Brand colours
#00B2FF
#0A2450
#CFD2D4
#FFFFFF
News and milestones
- September 2026: Trilbii AI launches in partnership with Centaur Software, bringing Trilbii to Dental4Windows and Dental4Web practices.
- Coming up: the 2026 ADAVB Convention and Exhibition in Melbourne, 17 to 19 September, where Carolyn is speaking and Trilbii joins the Dental4Windows and Dental4Web stand.
- July 2026: Demo Day at the Macquarie University Incubator.
- June 2026: Carolyn speaks on AI and the patient journey at the ITI Congress Australasia in Melbourne.
- March 2026: Trilbii at ADX Sydney, including facilitating the ADRF breakfast panel.
- November 2025: Pitching Trilbii AI at the Macquarie University Incubator Pitch Final.
Media contact
For interviews, comment, background, images or anything else you need.
Carolyn S Dean
Founder and CEO, Trilbii AI
Contact form
02 9136 2337
