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Trilbii AI Media Room

Everything you need to write or talk about Trilbii AI. Company background, fast facts, founder profiles, brand assets and a direct line to the founders, for journalists, editors, podcasters and event organisers.

About Trilbii AI

The short version, ready to use. You are welcome to use this boilerplate word for word in articles, event programmes and listings.

Trilbii AI is an Australian AI company working with dental practices. AI for practices that wear too many hats.

Trilbii helps practices with marketing, operations and AHPRA advertising checks, without teams having to learn how to use AI, write prompts or start from scratch. Marketing content is checked against AHPRA advertising guidelines and guardrails specific to the practice to support the practice’s review before publication, and the practice keeps the final say on what it publishes.

Trilbii was founded by Carolyn S Dean, author of Fully Booked: Dental Marketing Secrets for a Full Appointment Book, and Anthony Middlemiss. It was built on Carolyn’s nearly 20 years of experience in dental marketing, combined with more than a year of interviews, research and analysis with practice owners, practice managers and industry leaders.

What practices use Trilbii for

  • Create social posts, blogs and Google review responses tailored to the practice.
  • Create content designed to be discovered, helping search engines such as Google and AI such as ChatGPT better understand the practice, its treatments and services.
  • Check websites and marketing against AHPRA advertising guidelines.
  • Turn manuals and SOPs into answers, so the team can find the information they need without searching through documents.

All from the click of a button.

Celebratory illustration of a trilby hat above rising shapes and confetti in Trilbii navy, light blue and grey

Practice teams already wear too many hats. The marketing, the policies, the AHPRA questions, all landing on people who came to work to run a practice.

Carolyn S Dean, Founder and CEO, Trilbii AI

Fast facts

Founded

Founded by Carolyn S Dean and Anthony Middlemiss, based in Sydney, Australia.

Launched

Launched 1 September 2026 in partnership with Centaur Software, home of Dental4Windows and Dental4Web.

Origins

Developed within the Macquarie University incubator.

Experience

Built on nearly 20 years working with Australian dental and healthcare practices.

Research

Shaped by more than a year of interviews and research with practice owners, practice managers and industry leaders.

Focus

Practical AI tools for marketing, operations and AHPRA advertising checks.

The founders

Carolyn S Dean, Founder of Trilbii AI

Carolyn S Dean

Founder and CEO

Carolyn founded Trilbii AI after more than 20 years supporting dental and healthcare practices as a marketing strategist, consultant and speaker. She has advised hundreds of practices, from independent clinics to large corporates, including serving as Head of Marketing for one of Australasia’s largest dental networks, and is the author of Fully Booked: Dental Marketing Secrets for a Full Appointment Book. With a background in Mathematics and Computer Science, Carolyn bridges healthcare expertise and technology.

Read Carolyn’s full profile

Anthony Middlemiss, Co-founder of Trilbii AI

Anthony Middlemiss

Co-Founder and Head of Customer Success

Anthony co-founded Trilbii AI after more than 20 years as an allied health business owner, building, scaling and successfully exiting his own clinics. He holds a Postgraduate Certificate in Applied AI and Machine Learning from Charles Sturt University and leads customer success at Trilbii, working closely with practices to make sure the platform earns its place in the daily running of a practice.

Read Anthony’s full profile

Interviews, downloadable bios and high resolution photos are available on request.

Brand assets

The Trilbii logo pack includes the linear, stacked and circle marks in PNG and SVG, in positive and reverse versions. Use the positive logo on light backgrounds and the reverse logo on dark backgrounds, and please keep the colours and proportions as supplied. The Trilbii wordmark is set in Gibson.

Brand colours

Trilbii Cyan
#00B2FF
Trilbii Navy
#0A2450
Trilbii Grey
#CFD2D4
White
#FFFFFF

News and milestones

Media contact

For interviews, comment, background, images or anything else you need.

Carolyn S Dean
Founder and CEO, Trilbii AI
Contact form
02 9136 2337