AHPRA advertising checks
Healthcare advertising requires more care than ordinary marketing, and the responsibility usually sits with whoever presses publish.
Trilbii checks marketing and website content against AHPRA advertising guidelines and practice-specific guardrails, and flags content that may need attention, so your review starts from a clear picture rather than a worry.
Why it is hard
They do not know what a testimonial is under the National Law, why a claim about outcomes matters, or what a regulated health service should avoid saying.
So teams either publish and hope, or play it safe and publish nothing. Neither is a good answer. A clear, structured check before publication gives your review something solid to work from.
The check tools
Paste any piece of marketing content, a social post, an ad, a flyer or a web page draft, and Trilbii checks it against AHPRA advertising guidelines and your practice-specific guardrails, flagging what may need attention and suggesting rewrites for your review.
Scan your entire website, page by page, and get a clear report of the content that may need attention, with suggested rewrites your team can review, adapt and apply.
The same guardrails are also applied while Trilbii creates marketing content, so checking is built into the way the work is done rather than bolted on at the end.
The important part
Trilbii checks marketing content against relevant AHPRA advertising guidelines and practice-specific guardrails. The practitioner and practice apply their judgement and remain responsible for the final content.
Trilbii supports your review process. It does not replace professional, regulatory or legal advice.
Common questions
Content is checked against relevant AHPRA advertising guidelines and your practice-specific guardrails, covering areas such as testimonials, claims, inducements and the way treatments are described. Flagged items include an explanation and a suggested rewrite for your review.
No tool can promise that. Trilbii checks content against relevant guidelines and flags what may need attention to support your review. The practitioner and practice apply their judgement and remain responsible for the final content. For specific regulatory questions, seek professional advice.
Yes. The AHPRA Website Checker scans your website page by page and produces a report of content that may need attention, with suggested rewrites, so the work of reviewing a whole site becomes a manageable list.
The official references are the AHPRA Advertising hub, the Guidelines for advertising a regulated health service and the Dental Board of Australia advertising guidance.
Book a demo and see a real website check, flags, explanations and suggested rewrites included.